Ajna
Sign inFor the people who work South Asian weddings
You can feel your business. You've never been able to see it.
You know which couples felt right and which ones went quiet. What you can't do is pull up last season and check. Ajna turns every call you take into a record of what you quoted, for which events, at what price, and whether it booked — built while you work, not typed in afterward.
Free while it's still invite-only.
Why it's been so hard to see
Every tool you've tried thinks a wedding is one day.
A mehndi, a haldi, a garba, a baraat, a ceremony, a reception — four of them or six, depending on the couple. Each with its own hours, its own crew, its own price. Anything built for a Western Saturday flattens all of it into one booking and one number, and the moment it does, every answer you were looking for is sealed inside that number.
Ajna keeps the events apart, the way you run them. Not as a setting you switch on — as the shape of the whole thing.
Kept apart, the events start talking
Four questions you'd answer in your sleep, if the answers weren't scattered across last season's texts, calls, and memory.
Which event makes the real money: the garba, the baraat, or the reception?
How many couples did you quote last season, and how many quietly went cold?
Which package wins the yes, and at what price does a couple start saying no?
How fast does a quote leave your hands, and what does a slow one cost?
You won't keep a spreadsheet for any of this, and you shouldn't have to. The answers assemble themselves out of work you were already doing — your instinct, finally written down, and yours to keep.
What it costs to work blind
You lost a booking last season. You'll never know which one.
An inquiry that goes cold doesn't announce itself. It just stops replying, and you tell yourself they went with a cousin's friend. Maybe they did. Or maybe your quote took nine days and somebody else's took an afternoon, and you were never in the running by the time you hit send.
Ajna can't tell you about last season — nothing can. What it can do is make this the last season you have to wonder: every inquiry logged the day it lands, every quote out while the call is still warm, and a record at the end of it that answers instead of guesses.
How the record builds itself
Off the call at 2. Quoted by 2:15.
1
The call ends.
A couple has just walked you through their whole wedding: the events, the dates, the venue, the guest counts. That used to live in your memory, or a notebook, or a text thread you'd dig for later. Now it's captured the moment you hang up, without you typing a word.
2
You read every word.
Each event is priced from the price list you published, and the draft is ready in minutes. Then it waits. Nothing leaves until you've read it, and when you send it, it sends from your own email while the call is still warm.
3
The record grows a line.
Every quote is filed as its parts: the events, the packages, the prices, whether it booked. One is a note to yourself. A season of them is the answer to every question on this page.
It's your record, not ours.
Quotes send from your own email. The record Ajna builds for you — what you quoted, and what booked — belongs to your business, not to us.
Never a price you didn't set.
Every number on a quote comes from the price list you published, and not one is invented. Each quote also remembers which version of your prices it used, so an old quote never lies about what you charged that day.
Nothing sends itself.
You read the exact email before it goes anywhere. Sending it takes two deliberate steps, never one careless click. And if you ever want everything to stop, one switch stops it.